At the heart of everything, HubSpot is a CRM platform which allows you to keep track of leads and customers at different stages in their sales journey.
Connecting all your customer data, you have a shared, complete view of every potential customer to help you grow your business; you can capture and store just about any piece of data you could want to know, including their behaviour on your website, personal information and a historic record of their engagement with your brand – and it’s all easily accessible with one click.